The Great Decoupling Of Google Search - Clicks vs Impressions
Since Google began rolling out AI Overviews in Google Search, publishers, site owners, SEOs, etc have been posting screenshots of their Google Search Console performance reports that show how clicks from Google start to drop, where impressions stay the same or go higher.
Latest Articles
Google Search Console Discover Report Flatlining - Might Be A Reporting Bug
It seems the Google Search Console performance report for Google Discover has reported zero impressions and clicks starting Thursday, June 5th, or has underreported impressions and clicks significantly since that date. I am seeing a lot of complaints about this, and I am able to replicate this for several publishers I have GSC access with.
Daily Search Forum Recap: June 6, 2025
Here is a recap of what happened in the search forums today...
Search Video Recaps
Search News Buzz Video Recap: Google Ranking Movement, The Great Decoupling, Explicit Ranking Algorithm, Indexing Drop & AI, Lens, Ads & More
This week we covered the ongoing Google search ranking volatility that spiked on June 4th. Have you heard of the Great Decoupling? Did Google start indexing less in late May? Google updated its ranking algorithm...
Google LSAs Tests Replacing Google Screened With Google Verified
Google is testing replacing the "Google Screened" label with a "Google Verified" label for the Local Service Ads. I am also seeing these results come up with no labels at all, outside of the normal "Sponsored" label.
Google Tests New Learn More About Sponsored Results Label
Google is testing a new label on its search ads within the Google Search results that says "Learn more about Sponsored results." This label is on the bottom right of the ad and neatly tucked under the listing in the gray background style.
Archives
Google AI Mode Adds Charting & Data Visualizations (Plus PR Stuff)
Jun 6, 2025Google AI Overviews & Bing Copilot Answers With Shorts
Jun 6, 2025Google Updates Event & Recipe Structured Data; Drops Online Events & More
Jun 6, 2025Daily Search Forum Recap: June 5, 2025
Jun 5, 2025Google Updates Ranking Algorithm For Explicit Content & Videos While Updating SafeSearch Docs
Jun 5, 2025Google Ads API Version 20 Now Available
Jun 5, 2025Drop In Google Indexing Less Since Late May 2025?
Jun 5, 2025FTX Sued Neil Patel For Millions
Jun 5, 2025Bloomberg Interviewed Google's CEO, Sundar Pichai: Search Will Grow, AI Content & Publishers Decline
Jun 5, 2025Picture of the Day
